Qualified demos and meetings for B2B SaaS companies
Your account executives should spend their time demoing, not working out who to call. We find companies that match your ideal customer profile, check the need and the contact's role, and the demo lands in the calendar with a prospect brief. Benelux and France; in English, Dutch and French.
→ Get qualified meetings booked
Who we call
- Business users of your category: finance, HR, operations, sales, marketing
- Team leads who own the problem (your future champion)
- Budget holders: CEO, CFO
- IT managers when integration weighs in the decision
- Sales ops and RevOps for sales tooling
Qualification criteria
| Criterion | Example threshold (agreed with you before launch) |
|---|---|
| Segment | Company size, sector and country of your ICP |
| Current tool | Spreadsheet, competitor or in-house build, named by the prospect |
| Problem | A concrete pain your product solves, stated by the prospect |
| Role | Decision-maker, or a champion who agrees to invite the decision-maker |
| Window | Renewal, project or deadline within a period you set |
| Demo accepted | Slot confirmed, calendar invite accepted |
Meeting qualification scorecard →
Typical buying signals
No single signal is enough: we use them to decide who to call first, then we check the need on the phone.
- Hiring for a role that uses your tool category
- Funding round, rapid growth, launch in a new country
- New leadership in the function you serve
- Announced end of contract with an existing tool
- New regulatory requirement related to your product (for example e-invoicing)
- Free-trial sign-up or content download with no sales follow-up
Channel mix
| Channel | Role in the campaign |
|---|---|
| Short sequence, personalised per account, in the decision-maker's language. | |
| Reaching business users and champions. | |
| Phone | Fast qualification, especially in the mid-market where email alone gets few replies. |
| Inbound follow-up | Calling trial and webinar sign-ups, within your privacy policy. |
How the campaign runs
- 01 Scoping workshop: your offer, your ideal customer, a written definition of a good meeting.
- 02 Account research in public company registers and contact enrichment (role, buying signals).
- 03 Phone and email campaigns on messages you approve.
- 04 Meeting booked into your calendar, with the brief and conversation context.
- 05 Report and adjustments: target, message, channel.
Price
Pay per meeting held or a monthly package. No minimum term: stop by email. Quoted price, based on your market and what a meeting is worth to you.
Data and compliance
We only prospect businesses, and we process B2B data under the GDPR. Every objection is recorded and honoured permanently. Rules differ by country and channel: our dedicated article summarises them, with the texts and regulators. This content is for information only and is not legal advice.
- B2B prospecting and the GDPR: France, Belgium, the Netherlands
- What does a qualified B2B appointment cost?
Tools to prepare your campaign
Other sectors
Frequently asked questions
Do you run the demo for us?
No. We qualify and book; your team, who knows the product, runs the demo.
Do you work with freemium or free-trial models?
Yes: we can call trial users to qualify the need and offer a demo, using messages you approve.
How do you measure demo quality?
Every demo is tied to the criteria written before launch; you flag those that don't meet them, and we adjust targeting and messaging.