Qualified B2B appointments for IT service providers and MSPs
Do you sell managed IT, cloud, security or support to SMEs? We find the ones whose IT situation is changing, speak to the person who decides, and the meeting or assessment lands in your calendar with a prospect brief. Benelux and France; in English, Dutch and French.
→ Get qualified meetings booked
Who we call
- Owners of SMEs with no in-house IT department
- Finance and administration managers, often in charge of IT in SMEs
- IT managers and CIOs of SMEs and mid-sized firms
- Office managers in small companies
- Security leads in more exposed sectors
Qualification criteria
| Criterion | Example threshold (agreed with you before launch) |
|---|---|
| Size | Number of workstations or users within the range you serve |
| Current setup | In-house IT, an incumbent provider, or nothing formal |
| Need | Support, cloud migration, security, backup, telephony, device fleet |
| Timing | End of contract, relocation, dated project |
| Decision-maker | The person who signs the service contract attends or is invited |
| Agreement | Meeting or assessment accepted, slot confirmed |
Meeting qualification scorecard →
Typical buying signals
No single signal is enough: we use them to decide who to call first, then we check the need on the phone.
- Relocation or a new site
- Headcount growth, active hiring
- Departure of the person who handled IT
- End of support for software or a system in use
- Questions about cybersecurity obligations (NIS2) in the sectors concerned
- End of contract with the current provider
Channel mix
| Channel | Role in the campaign |
|---|---|
| Phone | Main channel: SME owners often decide alone and quickly. |
| Entry offer (assessment, diagnostic) written with you, then confirmation. | |
| IT managers in larger organisations. | |
| Meeting | On-site or video assessment, depending on your entry offer. |
How the campaign runs
- 01 Scoping workshop: your offer, your ideal customer, a written definition of a good meeting.
- 02 Account research in public company registers and contact enrichment (role, buying signals).
- 03 Phone and email campaigns on messages you approve.
- 04 Meeting booked into your calendar, with the brief and conversation context.
- 05 Report and adjustments: target, message, channel.
Price
Pay per meeting held or a monthly package. No minimum term: stop by email. Quoted price, based on your market and what a meeting is worth to you.
Data and compliance
We only prospect businesses, and we process B2B data under the GDPR. Every objection is recorded and honoured permanently. Rules differ by country and channel: our dedicated article summarises them, with the texts and regulators. This content is for information only and is not legal advice.
- B2B prospecting and the GDPR: France, Belgium, the Netherlands
- What does a qualified B2B appointment cost?
Tools to prepare your campaign
Other sectors
Frequently asked questions
Do we need a free assessment to get meetings?
You choose the entry offer. We write it into the scoping and measure what it produces.
Do you mention NIS2 to prospects?
Only if your offer addresses it, and factually. We never tell a prospect whether they are in scope: that takes a legal analysis.
Service contracts last years: how do you handle timing?
We record the current contract's end date in the brief. A prospect outside your window is not billed as a qualified meeting if it falls outside your criteria.